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The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto Eco
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Umberto Eco
Age: 84 †
Born: 1932
Born: January 5
Died: 2016
Died: February 19
Essayist
Historian
Literary Critic
Literary Scholar
Medievalist
Novelist
Pedagogue
Philosopher
Screenwriter
Semiotician
Translator
Lissändria
Umberto Ecco
Umberto Eccounstino
Humberto Eco
Dedalus
Umberto Eko
Oumperto Eko
Eco Umberto
U. Eco
Wants
Guarantee
Also
Imitation
America
Establish
Good
Guarantees
Consumers
Shudder
Ideology
Reassurance
Profit
Defeats
Defeat
Thrilled
More quotes by Umberto Eco
It comes down to a question of attention: it's difficult to use the Net distractedly, unlike the television or the radio.
Umberto Eco
The good of a book lies in its being read.
Umberto Eco
Your masters at Oxford have taught you to idolize reason, drying up the prophetic capacities of your heart!
Umberto Eco
After years of practice, I can walk into a bookstore and understand its layout in a few seconds. I can glance at the spine of a book and make a good guess at its content from a number of signs.
Umberto Eco
For many years I have devoted articles and essays to newspapers, from the inside. So criticism of the newspapers was a topic that I practiced for a long time.
Umberto Eco
I am an old consumer of papers. I cannot avoid reading my newspapers every morning.
Umberto Eco
I don't know, maybe we're always looking for the right place, maybe it's within reach, but we don't recognize it. Maybe to recognize it, we have to believe in it.
Umberto Eco
The truth is an anagram of an anagram.
Umberto Eco
Beauty has never been absolute and immutable but has taken on different aspects depending on the historical period and the country
Umberto Eco
In the United States there's a Puritan ethic and a mythology of success. He who is successful is good. In Latin countries, in Catholic countries, a successful person is a sinner.
Umberto Eco
You are always born under the wrong sign, and to live in this world properly you have to rewrite your own horoscope day by day.
Umberto Eco
I felt no passion, no jealousy, no nostalgia. I was hollow, clear-headed, clean, and as emotionless as an aluminum pot.
Umberto Eco
A library's ideal function is to be a little bit like a bouquiniste's stall, a place for trouvailles.
Umberto Eco
My poetry had the same functional origin and the same formal configuration as teenage acne.
Umberto Eco
Never affirm, always allude: allusions are made to test the spirit and probe the heart.
Umberto Eco
A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco
The followers must feel besieged.
Umberto Eco
What did I really think fifteen years ago? A nonbeliever, I felt guilty in the midst of all those believers. And since it seemed to me that they were in the right, I decided to believe, as you might decide to take an aspirin: It can't hurt and you might get better.
Umberto Eco
I believe that what we become depends on what our fathers teach us at odd moments, when they aren't trying to teach us. We are formed by little scraps of wisdom.
Umberto Eco
[I am fascinated by stupidity] because normal intelligence is boring. Two plus two makes four - finished. You have no possibilities! Stupidity is infinite. Two plus two can make billions of different numbers.
Umberto Eco
