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The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.

Umberto Eco

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Umberto Eco
Age: 84 †
Born: 1932
Born: January 5
Died: 2016
Died: February 19
Essayist
Historian
Literary Critic
Literary Scholar
Medievalist
Novelist
Pedagogue
Philosopher
Screenwriter
Semiotician
Translator
Lissändria
Umberto Ecco
Umberto Eccounstino
Humberto Eco
Dedalus
Umberto Eko
Oumperto Eko
Eco Umberto
U. Eco
Also
Imitation
America
Establish
Good
Guarantees
Consumers
Shudder
Ideology
Reassurance
Profit
Defeats
Defeat
Thrilled
Wants
Guarantee

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Homer's work hits again and again on the topos of the inexpressible. People will always do that.
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Show not what has been done, but what can be. How beautiful the world would be if there were a procedure for moving through labyrinths.
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Authors frequently say things they are unaware of only after they have gotten the reactions of their readers do they discover what they have said
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We were clever enough to turn a laundry list into poetry.
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It comes down to a question of attention: it's difficult to use the Net distractedly, unlike the television or the radio.
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In the United States there's a Puritan ethic and a mythology of success. He who is successful is good. In Latin countries, in Catholic countries, a successful person is a sinner.
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Today I realize that many recent exercises in deconstructive reading read as if inspired by my parody. This is parody's mission: it must never be afraid of going too far. If its aim is true, it simply heralds what others will later produce, unblushing, with impassive and assertive gravity.
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The older I grow and the more I abandon myself to God's will, the less I value intelligence that wants to know and will that wants to do and as the only element of salvation I recognize faith, which can wait patiently, without asking too many questions.
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I am a professor who writes novels on Sundays
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I was the type who looked at discussions of What Is Truth only with a view toward correcting the manuscript. If you were to quote I am that I am, for example, I thought that the fundamental problem was where to put the comma, inside the quotation marks or outside.
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Ugliness is more inventive than beauty. Beauty always follows certain camps. I think it's more amusing - ugliness - than beauty.
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The wise man does not discriminate he gathers all the shreds of light, from wherever they may come.
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I felt like poisoning a monk.
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Writing doesn't mean necessarily putting words on a sheet of paper. You can write a chapter while walking or eating.
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We are never racist against somebody who is very far away. I don't know any racism against the Eskimos. To have a racist feeling, there must be an other who is slightly different from us - but is living close to us.
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Simple mechanisms do not love.
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