Quote

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Trip Hawkins

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Trip Hawkins
Age: 70
Born: 1953
Born: December 28
Entrepreneur
Pasadena
California
Good
Customers
Keys
Game
Focus
Targeted
Economy
Capability
Effort
Categories
Games
Software
Also
Marketing

More quotes by Trip Hawkins

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As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
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But we also think that we've got more quite alot more support than any new format has ever had.
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The way companies hang on to their marketshare is by being scared.
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[The PlayStation 2 is a] historic, a mass-market appliance that fundamentally changes society in the way the printing press did.
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You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.
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You know you're gonna have failures, there's no way to avoid it. Especially if you're an entrepreneur, if you're doing something new, of course there are gonna be mistakes. How can you not make mistakes? You don't know what you're going it's unchartered territory.
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With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into.
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Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
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[PlayStation 2] is a new canvas for humanity that takes us back to our nature.
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I can't tell you how important it was for us to be successful in japan.
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We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
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None of our competitors have ever made two systems that run the same software.
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But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
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So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
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I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really feel like I want to let anything ultimately defeat me.
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You are nuts and you should be proud of it. Stick with what you believe in.
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