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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Ones
Personal
Values
Stated
Important
Hire
Thing
Match
Think
Corporate
Thinking
Core
People
Whose

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I made a list of the happiest periods of my life & I realized that none of them involve money.
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A great brand is a story that never stops unfolding.
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
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...the best leaders are servant leaders - they serve those they lead.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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Zappos is a customer service company that just happens to sell shoes.
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Just figure out what your personal values are then just make those the corporate values.
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SEO expertise is a core need for today's online businesses.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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To never forget that the most important thing in life is the quality of life we lead.
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