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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Fronts
Front
Paid
Employees
Line
Employee
Lines
Brand
Company
Affect
Talk
Brands
Every
Customers

More quotes by Tony Hsieh

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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
Tony Hsieh
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
Tony Hsieh
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Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Tony Hsieh
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
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SEO expertise is a core need for today's online businesses.
Tony Hsieh
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
Tony Hsieh
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The brand is just a lagging indicator of a company's culture.
Tony Hsieh
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
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Zappos is a customer service company that just happens to sell shoes.
Tony Hsieh
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
Tony Hsieh
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
Tony Hsieh
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
Tony Hsieh
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I made a list of the happiest periods of my life & I realized that none of them involve money.
Tony Hsieh
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
Tony Hsieh
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
Tony Hsieh
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
Tony Hsieh
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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Tony Hsieh