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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Every
Customers
Fronts
Front
Paid
Employees
Line
Employee
Lines
Brand
Company
Affect
Talk
Brands
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A great brand is a story that never stops unfolding.
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Things are never as bad or as good as they seem.
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Zappos is a customer service company that just happens to sell shoes.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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...the best leaders are servant leaders - they serve those they lead.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
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Help shape the stories that people are telling about you.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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