Quote

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Ends
Customers
Long
Profit
Really
Higher
Company
Purpose
Profits
Actually
Employees
Making
Employee
Running
Engaged

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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
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Help shape the stories that people are telling about you.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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SEO expertise is a core need for today's online businesses.
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For individuals, character is destiny. For organizations, culture is destiny.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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A great brand is a story that never stops unfolding.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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Just figure out what your personal values are then just make those the corporate values.
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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