Quote

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Really
Higher
Company
Purpose
Profits
Actually
Employees
Making
Employee
Running
Engaged
Ends
Customers
Long
Profit

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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
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A great brand is a story that never stops unfolding.
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Just figure out what your personal values are then just make those the corporate values.
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Help shape the stories that people are telling about you.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
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The brand is just a lagging indicator of a company's culture.
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Inspire other communities and cities to reinvent themselves.
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
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