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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Actually
Employees
Making
Employee
Running
Engaged
Ends
Customers
Long
Profit
Really
Higher
Company
Purpose
Profits

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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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Just figure out what your personal values are then just make those the corporate values.
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
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Inspire other communities and cities to reinvent themselves.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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Help shape the stories that people are telling about you.
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SEO expertise is a core need for today's online businesses.
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Zappos is a customer service company that just happens to sell shoes.
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Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing Worcestershire sauce.
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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...the best leaders are servant leaders - they serve those they lead.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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