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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Loses
Definition
Happiness
Factors
Success
Definitions
Everything
Ultimate
Based
Okay
Truly
Lose
External

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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
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Zappos is a customer service company that just happens to sell shoes.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
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For individuals, character is destiny. For organizations, culture is destiny.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Inspire other communities and cities to reinvent themselves.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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SEO expertise is a core need for today's online businesses.
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
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