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A great brand is a story that never stops unfolding.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Never
Branding
Unfolding
Stops
Brand
Brands
Story
Stories
Great
More quotes by Tony Hsieh
...the best leaders are servant leaders - they serve those they lead.
Tony Hsieh
The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
Tony Hsieh
Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
To never forget that the most important thing in life is the quality of life we lead.
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SEO expertise is a core need for today's online businesses.
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A lot of people realize I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.
Tony Hsieh
Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
Zappos is a customer service company that just happens to sell shoes.
Tony Hsieh
Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh
Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
Tony Hsieh
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
Tony Hsieh
Help shape the stories that people are telling about you.
Tony Hsieh
If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
Tony Hsieh
It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
Tony Hsieh
Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
Just figure out what your personal values are then just make those the corporate values.
Tony Hsieh
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Tony Hsieh
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh
I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
Tony Hsieh
The brand is just a lagging indicator of a company's culture.
Tony Hsieh
