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A great brand is a story that never stops unfolding.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Never
Branding
Unfolding
Stops
Brand
Brands
Story
Stories
Great
More quotes by Tony Hsieh
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Tony Hsieh
Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
Tony Hsieh
I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
Tony Hsieh
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh
I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
Tony Hsieh
Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
Tony Hsieh
Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
Tony Hsieh
Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
Tony Hsieh
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh
Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
Tony Hsieh
Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Tony Hsieh
...the best leaders are servant leaders - they serve those they lead.
Tony Hsieh
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
Tony Hsieh
Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
Tony Hsieh
Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh
Learn by doing. Theory is nice, but nothing replaces actual experience.
Tony Hsieh
Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
Tony Hsieh
Help shape the stories that people are telling about you.
Tony Hsieh
