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A great brand is a story that never stops unfolding.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Stories
Great
Never
Branding
Unfolding
Stops
Brand
Brands
Story
More quotes by Tony Hsieh
SEO expertise is a core need for today's online businesses.
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It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
Tony Hsieh
We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Tony Hsieh
Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
Tony Hsieh
If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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Things are never as bad or as good as they seem.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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To never forget that the most important thing in life is the quality of life we lead.
Tony Hsieh
The brand is just a lagging indicator of a company's culture.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
Tony Hsieh
A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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Help shape the stories that people are telling about you.
Tony Hsieh
Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Tony Hsieh
Zappos is a customer service company that just happens to sell shoes.
Tony Hsieh
Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
Tony Hsieh
Learn by doing. Theory is nice, but nothing replaces actual experience.
Tony Hsieh
