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A great brand is a story that never stops unfolding.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Story
Stories
Great
Never
Branding
Unfolding
Stops
Brand
Brands

More quotes by Tony Hsieh

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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
Tony Hsieh
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The brand is just a lagging indicator of a company's culture.
Tony Hsieh
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
Tony Hsieh
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Inspire other communities and cities to reinvent themselves.
Tony Hsieh
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For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
Tony Hsieh
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
Tony Hsieh
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A lot of people realize I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.
Tony Hsieh
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Just figure out what your personal values are then just make those the corporate values.
Tony Hsieh
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Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
Tony Hsieh
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
Tony Hsieh
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
Tony Hsieh
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh
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You've gotta love the game. To become really good, you need to live it and sleep it.
Tony Hsieh
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
Tony Hsieh
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SEO expertise is a core need for today's online businesses.
Tony Hsieh
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
Tony Hsieh
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh