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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Decision
Actually
Easy
True
Principle
Decisions
Follow
Principles
Pretty

More quotes by Tony Hsieh

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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
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Just figure out what your personal values are then just make those the corporate values.
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SEO expertise is a core need for today's online businesses.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing Worcestershire sauce.
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Don't be cocky. Don't be flashy. There's always someone better than you.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Help shape the stories that people are telling about you.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Zappos is a customer service company that just happens to sell shoes.
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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Things are never as bad or as good as they seem.
Tony Hsieh