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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Decisions
Follow
Principles
Pretty
Decision
Actually
Easy
True
Principle

More quotes by Tony Hsieh

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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
Tony Hsieh
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To never forget that the most important thing in life is the quality of life we lead.
Tony Hsieh
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
Tony Hsieh
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh
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It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
Tony Hsieh
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...the best leaders are servant leaders - they serve those they lead.
Tony Hsieh
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
Tony Hsieh
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Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
Tony Hsieh
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
Tony Hsieh
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Learn by doing. Theory is nice, but nothing replaces actual experience.
Tony Hsieh
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
Tony Hsieh
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The brand is just a lagging indicator of a company's culture.
Tony Hsieh
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
Tony Hsieh
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony Hsieh