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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Something
Emotional
Beyond
Unconventional
Whatever
Receiver
Means
Differentiate
Littles
Wow
Little
Innovative
Must
Expected
Mean
Impact

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Things are never as bad or as good as they seem.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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SEO expertise is a core need for today's online businesses.
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Just figure out what your personal values are then just make those the corporate values.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing Worcestershire sauce.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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