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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Culture
Individuals
Character
Core
Organization
Destiny
Organizations
Personal
Brand
Company
Brands
Values
Define
Individual
Ultimately

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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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A great brand is a story that never stops unfolding.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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The brand is just a lagging indicator of a company's culture.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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Don't be cocky. Don't be flashy. There's always someone better than you.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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To never forget that the most important thing in life is the quality of life we lead.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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