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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Wasn
Boots
Stand
Sell
Company
Sells
Inspirational
Customers
Didn
Passionate
Wanted
Shoes
Even
Service
Asked
Customer

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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
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Inspire other communities and cities to reinvent themselves.
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SEO expertise is a core need for today's online businesses.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Don't be cocky. Don't be flashy. There's always someone better than you.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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...the best leaders are servant leaders - they serve those they lead.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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Just figure out what your personal values are then just make those the corporate values.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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