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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Wasn
Boots
Stand
Sell
Company
Sells
Inspirational
Customers
Didn
Passionate
Wanted
Shoes
Even
Service
Asked
Customer
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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Help shape the stories that people are telling about you.
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You've gotta love the game. To become really good, you need to live it and sleep it.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it's a skill that you can apply in life in general, whether you end up in computer science or not.
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The brand is just a lagging indicator of a company's culture.
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SEO expertise is a core need for today's online businesses.
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Don't be cocky. Don't be flashy. There's always someone better than you.
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
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Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing Worcestershire sauce.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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...the best leaders are servant leaders - they serve those they lead.
Tony Hsieh
