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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Even
Service
Asked
Customer
Wasn
Boots
Stand
Sell
Company
Sells
Inspirational
Customers
Didn
Passionate
Wanted
Shoes
More quotes by Tony Hsieh
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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Zappos is a customer service company that just happens to sell shoes.
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For individuals, character is destiny. For organizations, culture is destiny.
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Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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A great brand is a story that never stops unfolding.
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A lot of people realize I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
Just figure out what your personal values are then just make those the corporate values.
Tony Hsieh
SEO expertise is a core need for today's online businesses.
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To never forget that the most important thing in life is the quality of life we lead.
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Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh