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The brand is just a lagging indicator of a company's culture.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Indicator
Indicators
Brand
Brands
Company
Culture
Lagging

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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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A great brand is a story that never stops unfolding.
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Help shape the stories that people are telling about you.
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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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For individuals, character is destiny. For organizations, culture is destiny.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
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There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
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Just figure out what your personal values are then just make those the corporate values.
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It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Things are never as bad or as good as they seem.
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