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The brand is just a lagging indicator of a company's culture.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Indicator
Indicators
Brand
Brands
Company
Culture
Lagging
More quotes by Tony Hsieh
Inspire other communities and cities to reinvent themselves.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
Tony Hsieh
Help shape the stories that people are telling about you.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
Tony Hsieh
Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
Zappos is a customer service company that just happens to sell shoes.
Tony Hsieh
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
Tony Hsieh
Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
Tony Hsieh
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh
Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
Tony Hsieh
If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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Success is getting to a point where you'd be truly OK with losing everything you have and starting over.
Tony Hsieh
Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.
Tony Hsieh
To never forget that the most important thing in life is the quality of life we lead.
Tony Hsieh
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
Tony Hsieh