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The brand is just a lagging indicator of a company's culture.
Tony Hsieh
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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Indicators
Brand
Brands
Company
Culture
Lagging
Indicator
More quotes by Tony Hsieh
There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
Tony Hsieh
Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors.
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We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Tony Hsieh
Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
Tony Hsieh
SEO expertise is a core need for today's online businesses.
Tony Hsieh
A lot of people realize I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.
Tony Hsieh
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
Tony Hsieh
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
Tony Hsieh
To never forget that the most important thing in life is the quality of life we lead.
Tony Hsieh
Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
Tony Hsieh
To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
Tony Hsieh
If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
Tony Hsieh
Inspire other communities and cities to reinvent themselves.
Tony Hsieh
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh
Don't be cocky. Don't be flashy. There's always someone better than you.
Tony Hsieh
Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
Tony Hsieh