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Don't be cocky. Don't be flashy. There's always someone better than you.

Tony Hsieh

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Tony Hsieh
Age: 46 †
Born: 1973
Born: December 12
Died: 2020
Died: November 27
Businessperson
Computer Scientist
Entrepreneur
Internet Entrepreneur
Urbana
Illinois
Xie Jiahua
Tony Xie
Cocky
Entrepreneur
Business
Inspirational
Someone
Better
Always
Flashy

More quotes by Tony Hsieh

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Learn by doing. Theory is nice, but nothing replaces actual experience.
Tony Hsieh
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
Tony Hsieh
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Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.
Tony Hsieh
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.
Tony Hsieh
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
Tony Hsieh
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
Tony Hsieh
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Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly.
Tony Hsieh
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
Tony Hsieh
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Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.
Tony Hsieh
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I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
Tony Hsieh
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
Tony Hsieh
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Help shape the stories that people are telling about you.
Tony Hsieh
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You've gotta love the game. To become really good, you need to live it and sleep it.
Tony Hsieh
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If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are.
Tony Hsieh
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SEO expertise is a core need for today's online businesses.
Tony Hsieh
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Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Tony Hsieh
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...the best leaders are servant leaders - they serve those they lead.
Tony Hsieh
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Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony Hsieh
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A great brand is a story that never stops unfolding.
Tony Hsieh