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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Ideas
Come
Time
Intimately
Customers
Whose
Idea

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Give a lot, expect a lot, and if you don't get it, prune.
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Celebrate what you want to see more of.
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Success requires a persistent misreading of the odds.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Take someone NEW AND WEIRD to lunch today
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...high end does not necessarily equal high price. It's a matter of attitude.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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The drive for control, or the perception thereof, is truly the strongest force in human nature.
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The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
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Lists simplify, clarify, edify.
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OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.
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I'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.
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If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.
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There is no such thing as an insignificant improvement.
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Don't settle for less than is possible.
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Dot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
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Organizations exist to serve. Period. Leaders live to serve. Period.
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