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Perception is all there is. If the customer think he's right, he's right.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Customers
Perception
Right
Think
Thinking
Customer

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A little (or more) boat burning would do many enterprises a world of good.
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Success requires a persistent misreading of the odds.
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Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. (Work should be more fun than fun - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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An era similar to the one in which the black rotary phone dominated its product category may not recur anytime soon.
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The best leaders... almost without exception and at every level, are master users of stories and symbols.
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The thing that keeps a business ahead of the competition is excellence in execution.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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The drive for control, or the perception thereof, is truly the strongest force in human nature.
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Leadership is about tapping the wellsprings of human motivation - and about fundamental relations with one's fellows.
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A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
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Execution Excellence! (Show up on time! Leave last!)
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Effective listening is a professional achievement-achieved only through hard work.
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When it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
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Swipe from the best, then adapt.
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Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
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