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Perception is all there is. If the customer think he's right, he's right.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Customer
Customers
Perception
Right
Think
Thinking

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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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The unthinkable is thinkable. No: likely.
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We are all Michaelangelos.
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I am my clients. I am defined by who I do business with.
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A little (or more) boat burning would do many enterprises a world of good.
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I think it's wonderful to save the world, but you need to be part of the world, too.
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There is no such thing as an insignificant improvement.
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Reward excellent failures. Punish mediocre successes.
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What gets measured gets done.
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In today's economy there are no experts, no 'best and brightest' with all the answers. It's up to each one of us. The only way to screw up is to not try anything.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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One potential long-term problem with many current digital libraries is that they grew out of and aresupported by bricks-and-mortar libraries. Although there is nothing inherently wrong with that arrangement, inreality it creates a potentially dangerous situation that I call the other digital divide.
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Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.
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Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.
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But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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My half-baked reading of history is that we continue to go through these waves of entrepreneurial explosion followed by merger mania and consolidation. Out of that come big sluggish companies that eventually collapse under the weight of what they've created, and are killed off by the next wave of entrepreneurs.
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