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Perception is all there is. If the customer think he's right, he's right.
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Think
Thinking
Customer
Customers
Perception
Right
More quotes by Tom Peters
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
Tom Peters
I would not be surprised to see interesting new forms of expression and literary genres develop as the e-book movement matures.
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If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a major challenge for libraries to adapt their content and services to such a diverse technological environment.
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Have you thanked a front-line employee for carrying around a great attitude ... today?
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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The thing that keeps a business ahead of the competition is excellence in execution.
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What you decide not to do is probably more important that what you decide to do.
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Forget loyalty. Or at least loyalty to one's corporation. Try loyalty to your Rolodex-your network-instead.
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Design is so critical it should be on the agenda of every meeting in every single department.
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Change is not so much about being the first one to embrace a new idea, but being the first to forget an old one
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Celebrate what you want to see more of.
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The common wisdom is that ... managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Swipe from the best, then adapt.
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I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in the new economy. And I know we'd better figure out the answer to my question-quick.
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We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments.
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My half-baked reading of history is that we continue to go through these waves of entrepreneurial explosion followed by merger mania and consolidation. Out of that come big sluggish companies that eventually collapse under the weight of what they've created, and are killed off by the next wave of entrepreneurs.
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If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.
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The unthinkable is thinkable. No: likely.
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