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Forget all the conventional 'rules' but one. There is one golden rule: Stick to topics you deeply care about and don't keep your passion buttoned inside your vest. An audience's biggest turn-on is the speaker's obvious enthusiasm. If you are lukewarm about the issue, forget it!

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Rule
Stick
Buttoned
Turns
Rules
Enthusiasm
Vest
Keep
Inside
Sticks
Vests
Care
Turn
Golden
Lukewarm
Issues
Deeply
Speaker
Passion
Issue
Topics
Biggest
Speakers
Audience
Obvious
Conventional
Forget

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If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
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Don't let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it -- with bazookas as well as sniper's rifles.
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Test fast, fail fast, adjust fast.
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OPPORTUNITY is not knocking. It is pounding on your door.
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Dot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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Lavish credit on anyone and everyone who helped you the least bit.
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Progress is mostly the product of rogues.
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Swipe from the best, then adapt.
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I think it's wonderful to save the world, but you need to be part of the world, too.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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I'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.
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The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
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Effective listening is a professional achievement-achieved only through hard work.
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For me, reading is reading.
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In the great city of San Francisco, where I used to live, at 2 in the morning every other Victorian house has somebody who is writing the great American novel. And the city is not loaded with James Joyces or Virginia Woolfs. But entrepreneurship is about distorted views of reality.
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To grasp organizational life as it is, read novels (!) .... It is my fervent belief that we will never design rational processes that overcome such irregularities-don't bother telling that to a consultant. Hence, we should embrace the real, nonrational, nonlinear world with vigor and glee-and develop enterprise and career strategies accordingl
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A little (or more) boat burning would do many enterprises a world of good.
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