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Forget all the conventional 'rules' but one. There is one golden rule: Stick to topics you deeply care about and don't keep your passion buttoned inside your vest. An audience's biggest turn-on is the speaker's obvious enthusiasm. If you are lukewarm about the issue, forget it!

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Care
Inside
Sticks
Vests
Turn
Golden
Lukewarm
Issues
Deeply
Speaker
Passion
Issue
Topics
Audience
Biggest
Speakers
Forget
Obvious
Conventional
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Rule
Stick
Buttoned
Keep
Rules
Enthusiasm
Vest

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I found myself declaiming, full flower, for an hour on the utmost importance and urgency of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is the premier way to have intimate conversations with his Clients. Funny thing, I believe it!
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But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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