Quote

...high end does not necessarily equal high price. It's a matter of attitude.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Matter
Price
Necessarily
Equal
Attitude
High
Ends
Doe

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The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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We are all Michaelangelos.
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Reward excellent failures. Punish mediocre successes.
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Are you placing enough interesting, freakish, long shot, weirdo bets?
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The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
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Organizations exist to serve. Period. Leaders live to serve. Period.
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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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To sell is above all to master the art and science of listening.
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He who makes the quickest, coolest prototypes reigns!
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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The selfish leader will attempt to lead others for their own gain and for the detriment of others.
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Integrity may be about little things as much or more than big ones.
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The leaders who work most effectively, it seems to me, never say 'I'. They don't think 'I'. They think 'we' they think 'team'.
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Companies have got to learn to eat change for breakfast.
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The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
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Who comes first? Don't be silly, says King Hal it's employees. That is - and this dear Watson, is elementary - if you genuinely want to put customers first, you must put employees more first.
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Formula for success: Underpromise and overachieve.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
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