Quote

Don't let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it -- with bazookas as well as sniper's rifles.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Shots
Sniper
Vision
Snipers
Sure
Brightest
Best
Rifles
Wells
Holes
Well
Damn
Shooting
Shot
Bazookas

More quotes by Tom Peters

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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.
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People of all demographic categories and geographic regions will access a good digital library.
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Don't settle for less than is possible.
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The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
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Digital ink technology holds substantial promise in terms of legibility, portability, and power consumption, but I am less confident about the communication aspect.
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Celebrate what you want to see more of.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
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Integrity may be about little things as much or more than big ones.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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I think it's wonderful to save the world, but you need to be part of the world, too.
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An era similar to the one in which the black rotary phone dominated its product category may not recur anytime soon.
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The company's most urgent task is to learn to welcome, beg for, demand - innovation from everyone.
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Inspiring visions rarely (I'm tempted to say never) include numbers.
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Execution Excellence! (Show up on time! Leave last!)
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If your company has a clean-desk policy, the company is nuts and you're nuts to stay there.
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If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
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Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. This valley is loaded to the gills with a whole lot of totally insane people who honest to God believe that they can be the next Bill Gates or the next Scott McNealy. And that is genuinely stupid.
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