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What you decide not to do is probably more important that what you decide to do.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Probably
Important
Decide

More quotes by Tom Peters

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When it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
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There is no such thing as an insignificant improvement.
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We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments.
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Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?
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A vibrant, rich, growing corpus of public-domain books is a vital public good - similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Power lies in the details, and the tenacious pursuit of such hidden levers can pay off enormously. While you don't want to get a reputation as a prissy worrywart, worrying about the details in private is important. You may think you are the world's greatest speaker, but if the auditorium's sound system is singing static - well, forget it.
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If your company has a clean-desk policy, the company is nuts and you're nuts to stay there.
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The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
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Quite simply, no matter how hard you try, no matter how open you are, you'll end up surrounded by yes people. It's hard not to believe people who are repeating your own ideas. Resist the temptation.
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Send 10-TEN!!-people flowers. Today. As Thank yous for good things small-or even large-done in the last two weeks.
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I'm fundamentally not interested in the Fortune 500 companies - in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.
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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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Now that gigabytes of accessible, malleable information can be carried in one's pocket, we probably will start to see some widespread shifts and trends in how and where people interact with digital documents.
Tom Peters
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When you choose a managerial path, you are choosing to devote your life to people. Period.
Tom Peters
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Lists simplify, clarify, edify.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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In the great city of San Francisco, where I used to live, at 2 in the morning every other Victorian house has somebody who is writing the great American novel. And the city is not loaded with James Joyces or Virginia Woolfs. But entrepreneurship is about distorted views of reality.
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