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What you decide not to do is probably more important that what you decide to do.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Decide
Probably
Important

More quotes by Tom Peters

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Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.
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The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
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If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
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Inspiring visions rarely (I'm tempted to say never) include numbers.
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There are few things that will take you further in life, than your ability to make a good presentation.
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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
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The simple act of paying positive attention to people has a great deal to do with productivity.
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One size NEVER fits all. One size fits one. Period
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OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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What gets measured gets done.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!
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Perception is all there is. If the customer think he's right, he's right.
Tom Peters
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Collections of books and other documents, either printed or electronic, are a form of congregation.
Tom Peters
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Design is so critical it should be on the agenda of every meeting in every single department.
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If no one is pissed-off with you then you are dead but just haven't figured it out yet.
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The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
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Excellent firms don't believe in excellence - only in constant improvement and constant change.
Tom Peters