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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Going
Think
Thinking
Market
Mark
Design
More quotes by Tom Peters
Perception is all there is. If the customer think he's right, he's right.
Tom Peters
The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
Tom Peters
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
Tom Peters
I want the public as well as libraries and schools to enjoy unlimited access to public-domain books. This means no charges for these kind of texts themselves.
Tom Peters
Companies have got to learn to eat change for breakfast.
Tom Peters
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
Tom Peters
Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.
Tom Peters
Excellence is not an aspiration. Excellence is what you do in the next five minutes.
Tom Peters
The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
Tom Peters
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Tom Peters
It's relatively simple. If we're not getting more, better, faster than they are getting more, better, faster, then we're getting less, no better or more worse.
Tom Peters
But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
Tom Peters
Organizations exist to serve. Period. Leaders live to serve. Period.
Tom Peters
Send 10-TEN!!-people flowers. Today. As Thank yous for good things small-or even large-done in the last two weeks.
Tom Peters
The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
Tom Peters
Hire disrespectful people.
Tom Peters
Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
Tom Peters
If not excellence, what? If not excellence now, when?
Tom Peters
Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. (Work should be more fun than fun - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
Tom Peters
What you decide not to do is probably more important that what you decide to do.
Tom Peters
