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Success requires a persistent misreading of the odds.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Requires
Success
Misreading
Persistent
Odds

More quotes by Tom Peters

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Organizations exist to serve. Period. Leaders live to serve. Period.
Tom Peters
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Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.
Tom Peters
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it...only business people think it isn't necessary to train.
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OPPORTUNITY is not knocking. It is pounding on your door.
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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
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If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.
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There is no such thing as an insignificant improvement.
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The drive for control, or the perception thereof, is truly the strongest force in human nature.
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The selfish leader will attempt to lead others for their own gain and for the detriment of others.
Tom Peters
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
Tom Peters
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Test fast, fail fast, adjust fast.
Tom Peters
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The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
Tom Peters
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What you decide not to do is probably more important that what you decide to do.
Tom Peters
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Integrity may be about little things as much or more than big ones.
Tom Peters
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Power lies in the details, and the tenacious pursuit of such hidden levers can pay off enormously. While you don't want to get a reputation as a prissy worrywart, worrying about the details in private is important. You may think you are the world's greatest speaker, but if the auditorium's sound system is singing static - well, forget it.
Tom Peters
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
Tom Peters
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Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
Tom Peters
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
Tom Peters
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The thing that keeps a business ahead of the competition is excellence in execution.
Tom Peters