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Success requires a persistent misreading of the odds.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Success
Misreading
Persistent
Odds
Requires

More quotes by Tom Peters

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The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!
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Portability of lots of information should not be underestimated.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
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For me, reading is reading.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. (Work should be more fun than fun - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
Tom Peters
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It's relatively simple. If we're not getting more, better, faster than they are getting more, better, faster, then we're getting less, no better or more worse.
Tom Peters
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If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop.
Tom Peters
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For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
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As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.
Tom Peters
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Companies have got to learn to eat change for breakfast.
Tom Peters
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If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
Tom Peters
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Perception is all there is. If the customer think he's right, he's right.
Tom Peters
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But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
Tom Peters
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Every collection reflects the ideas andvalues and interests of the individual or group who developed the collection.
Tom Peters