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The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.

Tom Peters

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Tom Peters
Age: 81
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Forget
Ideas
Make
World
People
Difficulty
Accept
Accepting
Greatest

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Hire disrespectful people.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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To sell is above all to master the art and science of listening.
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Ready, fire, aim. Do it! Make it happen! Action counts. No one ever sat their way to success.
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Lists simplify, clarify, edify.
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Champions are pioneers, and pioneers get shot at. The companies that get the most from champions, therefore, are those that have rich support network so their pioneers will flourish. This point is so important it's hard to overstress. No support systems, no champions. No champions, no innovations.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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OPPORTUNITY is not knocking. It is pounding on your door.
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Digital ink technology holds substantial promise in terms of legibility, portability, and power consumption, but I am less confident about the communication aspect.
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Screw-ups are the mark of excellence.
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The leaders who work most effectively, it seems to me, never say 'I'. They don't think 'I'. They think 'we' they think 'team'.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. This valley is loaded to the gills with a whole lot of totally insane people who honest to God believe that they can be the next Bill Gates or the next Scott McNealy. And that is genuinely stupid.
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Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'
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...high end does not necessarily equal high price. It's a matter of attitude.
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I want the public as well as libraries and schools to enjoy unlimited access to public-domain books. This means no charges for these kind of texts themselves.
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There's nobody in the world that wouldn't change places with the Americans. The economy is phenomenally large, the entrepreneurial class is very alive and very well, the universities, despite budget problems, still turn out something like 90 percent of the refereed academic and technical articles in the world. There's a lot on everybody's agenda.
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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I think it's wonderful to save the world, but you need to be part of the world, too.
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