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Reward excellent failures. Punish mediocre successes.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Failures
Reward
Excellent
Rewards
Punish
Successes
Mediocre

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Screw-ups are the mark of excellence.
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When it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
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The leaders who work most effectively, it seems to me, never say 'I'. They don't think 'I'. They think 'we' they think 'team'.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
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Design is so critical it should be on the agenda of every meeting in every single department.
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Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.
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Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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