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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
Tom Peters
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Tom Peters
Age: 81
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Race
Moving
Ever
Intently
Competitors
Respond
Faster
Listen
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A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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