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Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Business
Dreamers
Dream
Outrageous
Dreamer
Precisely
Allow
Dreams
Seen
Public
Technicolor
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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An era similar to the one in which the black rotary phone dominated its product category may not recur anytime soon.
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Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. (Work should be more fun than fun - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
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Change is not so much about being the first one to embrace a new idea, but being the first to forget an old one
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Power lies in the details, and the tenacious pursuit of such hidden levers can pay off enormously. While you don't want to get a reputation as a prissy worrywart, worrying about the details in private is important. You may think you are the world's greatest speaker, but if the auditorium's sound system is singing static - well, forget it.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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OPPORTUNITY is not knocking. It is pounding on your door.
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An ability to embrace new ideas, routinely challenge old ones, and live with paradox will be the effective leader's premier trait.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Celebrate what you want to see more of.
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They say plan it. I say do it.
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I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand.
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The simple act of paying positive attention to people has a great deal to do with productivity.
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Don't settle for less than is possible.
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If your company has a clean-desk policy, the company is nuts and you're nuts to stay there.
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Make an extensive table of project 'deliverables'. Label one column 'as requested'. Create another column labeled 'could be'. Make each 'could be' wild and woolly!
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