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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Else
Except
Today
Single
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Create
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Start
Brand
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Brands
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There is no such thing as an insignificant improvement.
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If the other guy is getting better, then you'd better be getting better faster than the other guy is getting better... or you're getting worse.
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Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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The drive for control, or the perception thereof, is truly the strongest force in human nature.
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I think it's wonderful to save the world, but you need to be part of the world, too.
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Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.
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Digital content and electronic networks have changed the basic environmental conditionsin which documents are created, distributed, and used.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Forget all the conventional 'rules' but one. There is one golden rule: Stick to topics you deeply care about and don't keep your passion buttoned inside your vest. An audience's biggest turn-on is the speaker's obvious enthusiasm. If you are lukewarm about the issue, forget it!
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Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?
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If you're a leader, your whole reason for living is to help human beings develop - to really develop people and make work a place that's energetic and exciting and a growth opportunity, whether you're running a Housekeeping Department or Google. I mean, this is not rocket science.
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An ability to embrace new ideas, routinely challenge old ones, and live with paradox will be the effective leader's premier trait.
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Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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One potential long-term problem with many current digital libraries is that they grew out of and aresupported by bricks-and-mortar libraries. Although there is nothing inherently wrong with that arrangement, inreality it creates a potentially dangerous situation that I call the other digital divide.
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I am my clients. I am defined by who I do business with.
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