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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Leadership
Perceive
Emotional
Educational
Term
Customers
Funny
Totally
Ends
Perception
Human
Service
Humans
Terms
Idiosyncratic
Unique
Irrational
More quotes by Tom Peters
You have to stand out if you want to move up.
Tom Peters
Stellar teams are invariably made up of quirky individuals who typically rub each other raw, but they figure out - with the spiritual help of a gifted leader - how to be their peculiar selves and how to win championships as a team...at the same time.
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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OPPORTUNITY is not knocking. It is pounding on your door.
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Transforming leadership, [is defined as] leadership that builds on man's need for meaning, leadership that creates institutional purpose ... he is the value-shaper, the exemplar, the maker of meanings ... he is the true artist, the true pathfinder.
Tom Peters
If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.
Tom Peters
Portability of lots of information should not be underestimated.
Tom Peters
Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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Make an extensive table of project 'deliverables'. Label one column 'as requested'. Create another column labeled 'could be'. Make each 'could be' wild and woolly!
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does. Having tried this for several months, however, I can report from the trenches that, for me, immersive listening is as intellectually challenging, stimulating, and rewarding as immersive reading.
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Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.
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When you choose a managerial path, you are choosing to devote your life to people. Period.
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Send 10-TEN!!-people flowers. Today. As Thank yous for good things small-or even large-done in the last two weeks.
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Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. (Work should be more fun than fun - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
Tom Peters
Excellent firms don't believe in excellence - only in constant improvement and constant change.
Tom Peters
They say plan it. I say do it.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
Tom Peters
