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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Term
Customers
Funny
Totally
Ends
Perception
Human
Service
Humans
Terms
Idiosyncratic
Unique
Irrational
Leadership
Perceive
Emotional
Educational
More quotes by Tom Peters
Integrity may be about little things as much or more than big ones.
Tom Peters
There's nobody in the world that wouldn't change places with the Americans. The economy is phenomenally large, the entrepreneurial class is very alive and very well, the universities, despite budget problems, still turn out something like 90 percent of the refereed academic and technical articles in the world. There's a lot on everybody's agenda.
Tom Peters
Steve Jobs is perhaps the most competitive human being I have ever met in my life, and yet I would argue one of the most artistic human beings I have ever met in my life. You can trash the movies all you want, but they do have an artistic component. And yet brutal competition knows no peers when it comes to Hollywood.
Tom Peters
Organizations exist to serve. Period. Leaders live to serve. Period.
Tom Peters
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
Tom Peters
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom Peters
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
Tom Peters
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
Tom Peters
I'm fundamentally not interested in the Fortune 500 companies - in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
Tom Peters
As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.
Tom Peters
Collections of books and other documents, either printed or electronic, are a form of congregation.
Tom Peters
Champions are pioneers, and pioneers get shot at. The companies that get the most from champions, therefore, are those that have rich support network so their pioneers will flourish. This point is so important it's hard to overstress. No support systems, no champions. No champions, no innovations.
Tom Peters
Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
Tom Peters
What you decide not to do is probably more important that what you decide to do.
Tom Peters
Progress is mostly the product of rogues.
Tom Peters
Perception is all there is. If the customer think he's right, he's right.
Tom Peters
Screw-ups are the mark of excellence.
Tom Peters
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
Tom Peters
The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
Tom Peters
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
Tom Peters
