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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
Tom Peters
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Tom Peters
Age: 81
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Unique
Irrational
Leadership
Perceive
Emotional
Educational
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Customers
Funny
Totally
Ends
Perception
Human
Service
Humans
Terms
Idiosyncratic
More quotes by Tom Peters
And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!
Tom Peters
Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'
Tom Peters
Test fast, fail fast, adjust fast.
Tom Peters
The thing that keeps a business ahead of the competition is excellence in execution.
Tom Peters
A little (or more) boat burning would do many enterprises a world of good.
Tom Peters
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
Tom Peters
Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it...only business people think it isn't necessary to train.
Tom Peters
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
Tom Peters
Forget loyalty. Or at least loyalty to one's corporation. Try loyalty to your Rolodex-your network-instead.
Tom Peters
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.
Tom Peters
Screw-ups are the mark of excellence.
Tom Peters
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
Tom Peters
People of all demographic categories and geographic regions will access a good digital library.
Tom Peters
...high end does not necessarily equal high price. It's a matter of attitude.
Tom Peters
Reward excellent failures. Punish mediocre successes.
Tom Peters
Integrity may be about little things as much or more than big ones.
Tom Peters
Design is so critical it should be on the agenda of every meeting in every single department.
Tom Peters
If not excellence, what? If not excellence now, when?
Tom Peters
The principal reason, invariably, most successful giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.
Tom Peters
Execution Excellence! (Show up on time! Leave last!)
Tom Peters
