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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Unique
Irrational
Leadership
Perceive
Emotional
Educational
Term
Customers
Funny
Totally
Ends
Perception
Human
Service
Humans
Terms
Idiosyncratic

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It doesn't matter what product or service you're offering there is unlimited ability to improve the quality of anything.
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Perception is all there is. If the customer think he's right, he's right.
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