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As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
First
Establish
Personality
Concerned
Leader
Business
Around
Able
Tenure
Firsts
Cult

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Formula for success: Underpromise and overachieve.
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