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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Tom Peters

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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Brands
Consumers
Creates
Rubs
Presence
Halo
Effect
Halos
Whose
Associate
Effects
Associates
Powerful
Consumer

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Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual, spiritual, and financial riches that they bring will surely NOT be our lot in life!
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I'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.
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Perception is all there is. If the customer think he's right, he's right.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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I found myself declaiming, full flower, for an hour on the utmost importance and urgency of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is the premier way to have intimate conversations with his Clients. Funny thing, I believe it!
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