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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom Peters
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Tom Peters
Age: 81
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Consumers
Creates
Rubs
Presence
Halo
Effect
Halos
Whose
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Associates
Powerful
Consumer
Brands
More quotes by Tom Peters
Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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We're going to see leadership emerge as the most important element of business - the attribute that is highest in demand and shortest in supply.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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Champions are pioneers, and pioneers get shot at. The companies that get the most from champions, therefore, are those that have rich support network so their pioneers will flourish. This point is so important it's hard to overstress. No support systems, no champions. No champions, no innovations.
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When it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
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Every collection reflects the ideas andvalues and interests of the individual or group who developed the collection.
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To sell is above all to master the art and science of listening.
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Screw-ups are the mark of excellence.
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Had Twitter been invented earlier, my books would have been shorter.
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Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.
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Change is not so much about being the first one to embrace a new idea, but being the first to forget an old one
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...high end does not necessarily equal high price. It's a matter of attitude.
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Good managers have a bias for action.
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I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in the new economy. And I know we'd better figure out the answer to my question-quick.
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I am confident that for the foreseeable future (barring some catastrophic event affecting economic, energy, electrical, and communications systems), many subpopulations that use information intensively (e.g., students, academics, library patrons, white collar workers) will be using some sort of portal information appliance.
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My half-baked reading of history is that we continue to go through these waves of entrepreneurial explosion followed by merger mania and consolidation. Out of that come big sluggish companies that eventually collapse under the weight of what they've created, and are killed off by the next wave of entrepreneurs.
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Don't settle for less than is possible.
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Perception is all there is. If the customer think he's right, he's right.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Excellent firms don't believe in excellence - only in constant improvement and constant change.
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