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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom Peters
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Tom Peters
Age: 82
Born: 1942
Born: November 7
Businessperson
Economist
Writer
Baltimore
Maryland
Effect
Halos
Whose
Associate
Effects
Associates
Powerful
Consumer
Brands
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Creates
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Presence
Halo
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To grasp organizational life as it is, read novels (!) .... It is my fervent belief that we will never design rational processes that overcome such irregularities-don't bother telling that to a consultant. Hence, we should embrace the real, nonrational, nonlinear world with vigor and glee-and develop enterprise and career strategies accordingl
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Books were rare,expensive, time-consuming to create and copy, and difficult to transport. That is why collections ofprint-based books developed around centers of religious belief, learning, and wealth. It was cheaper andeasier for people to come to the collection than for the collection, or parts of the collection, to go to thepeople.
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Public Speaking is a skill that can be studied, polished, perfected. Not only can you get good at it, you can get damn good at it and it makes a heck of a difference.
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It doesn't matter what product or service you're offering there is unlimited ability to improve the quality of anything.
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My half-baked reading of history is that we continue to go through these waves of entrepreneurial explosion followed by merger mania and consolidation. Out of that come big sluggish companies that eventually collapse under the weight of what they've created, and are killed off by the next wave of entrepreneurs.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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...high end does not necessarily equal high price. It's a matter of attitude.
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