Certainly the goal with any sort of storytelling is to have an impact, to touch on some reader's life. And in some cases, there may be stories that actually have a particular goal like that in mind. So yeah, that sort of thing does happen in comics, fairly regularly.

The idea of Cable as a man out to protect his daughter by any means necessary gives the character an emotional heft and underlines everything he does. It's richly fulfilling.

The thing that makes stories memorable is the experiences they impart onto the readership and the emotions that they make those readers feel. The audience will forgive an incredible amount if you deliver them a powerful emotional experience - and, conversely, if your story is emotionally false, no amount of pyrotechnics will save it.

As we've said, it's not a coincidence that Fear Itself, Schism, and other big stories end at the same time. This is the first brick in the next road.