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Trolling is an ancient problem. It's been around as long as there has been media.
Tim Wu
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Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Trolling
Ancient
Media
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Problem
Long
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What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.
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I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.
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The breakup of Bell laid the foundation for every important communications revolution since the 1980s onward. There was no way of knowing that thirty years on we would have an Internet, handheld computers, and social networking, but it is hard to imagine their coming when they did, had the company that bured the answering machine remained intact.
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I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
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You know, the only reason net neutrality is controversial is because it's complicated.
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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
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Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.
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Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.
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Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
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Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.
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There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.
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When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.
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Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.
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Socialization would be the most successful thing to bring mainstream audiences to online computers.
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There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are.
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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
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We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.
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