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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.

Tim Wu

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Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Emotion
Understanding
Voice
Darkest
Speak
Hitler
Give
Deepest
Giving
Incredibly
People
Effective
Emotions

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One thing that all the totalitarian states did was make the great leader's face everywhere.
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I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
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One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.
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What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
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When you pay for stuff, it has more of your interests in heart.
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Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.
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I think you spend 50 percent of your mental energy trying to defeat ad systems.
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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
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If you really care about content, you should pay for it.
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There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.
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Trolling is an ancient problem. It's been around as long as there has been media.
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The blessing of the state, implicit or explicit, has been crucial to every twentieth-century information empire.
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Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.
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In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
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