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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
Tim Wu
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Tim Wu
Age: 54
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Timothy Wu
Timothy Shiou-Ming Wu
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Wikipedia, a nonprofit, is an enormously popular website but has managed to operate without advertising. And, you know, maybe it's a little simpler than Google and YouTube, but it does show there's another way.
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
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There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.
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Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.
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I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
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