Quote

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

Tim Wu

Change background

T
T
T

Change font

TAGS & TOPICS

Tim Wu
Age: 54
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
吳修銘
Beautiful
Occasionally
Always
Super
People
Print
Advertising
Grail
Watches
Advertisement
Watch
Advertisements
Holy
Bowl
Happens
Bowls

More quotes by Tim Wu

Image
I think you spend 50 percent of your mental energy trying to defeat ad systems.
Tim Wu
Image
Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.
Tim Wu
Image
I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.
Tim Wu
Image
What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.
Tim Wu
Image
When you pay for stuff, it has more of your interests in heart.
Tim Wu
Image
Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.
Tim Wu
Image
When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.
Tim Wu
Image
We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.
Tim Wu
Image
I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.
Tim Wu
Image
The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.
Tim Wu
Image
In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
Tim Wu
Image
You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.
Tim Wu
Image
Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion.
Tim Wu
Image
You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
Tim Wu
Image
The blessing of the state, implicit or explicit, has been crucial to every twentieth-century information empire.
Tim Wu
Image
If you really care about content, you should pay for it.
Tim Wu
Image
BE THE MEDIA is uplifting and empowering.
Tim Wu
Image
There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.
Tim Wu
Image
I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
Tim Wu
Image
You know, the only reason net neutrality is controversial is because it's complicated.
Tim Wu