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I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Tim Wu

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Tim Wu
Age: 55
Academic
Journalist
Legal Scholar
Washington
District of Columbia
Timothy Wu
Timothy Shiou-Ming Wu
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More quotes by Tim Wu

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In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
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Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day without seeing that face somewhere maybe 10 times.
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BE THE MEDIA is uplifting and empowering.
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When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.
Tim Wu
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Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.
Tim Wu
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Socialization would be the most successful thing to bring mainstream audiences to online computers.
Tim Wu
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The blessing of the state, implicit or explicit, has been crucial to every twentieth-century information empire.
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The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.
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One thing that all the totalitarian states did was make the great leader's face everywhere.
Tim Wu
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The most interesting thing about Google is its founders hated advertising.
Tim Wu
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When you pay for stuff, it has more of your interests in heart.
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Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically, it sometimes happens that the only way to preserve freedom is through judicious controls on the exercise of private power. If we believe in liberty, it must be freedom from both private and public coercion.
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In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
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We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.
Tim Wu
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You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.
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There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.
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You know, the only reason net neutrality is controversial is because it's complicated.
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I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
Tim Wu
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Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.
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I think you spend 50 percent of your mental energy trying to defeat ad systems.
Tim Wu